Home Not Selling in McKinney or Collin County?

When a home sits in McKinney or anywhere in Collin County, the cause is almost always price, presentation, or exposure, and buyers have more homes to compare right now than they have had in years. What changes the outcome is a clear diagnosis and a real relaunch, not another small price cut. Jason Feller, a REALTOR® and Broker/Owner of Feller Realty, helps homeowners in McKinney, Frisco, Prosper, Allen, Plano, and across Collin County sell after their home didn’t.

Whether your home is still listed, your listing expired or was withdrawn, or you’re getting ready to relist, this page covers what’s happening in the market, why homes stall, and what to do next.

What’s happening in Collin County right now

Buyers have choices, and they are negotiating. A home priced to last year’s numbers sits while the better-positioned homes around it sell.

What’s happening	The number
Collin County homes that sold below list price	68.5%
Typical sale price compared with list price	98.3%
Typical time to go under contract	About 47 days
Homes for sale in Collin County	6,293
Typical home value change over the past year	Down 4.7%
DFW listings with a price cut (August 2026)	27.5%, compared with 20.4% nationally
Dallas-area listings taken off the market without selling (April 2026)	7.8%, among the five highest of the 50 largest U.S. metros

Sources: Zillow, Collin County data through September 30, 2026 · Realtor.com August 2026 Monthly Housing Trends Report · Redfin delistings report, June 2026. Compiled by Jason Feller.

Why homes stall

• Price compared with today’s competition. This is the most common reason. Buyers compare a home with what is for sale now and what just closed, not with what a neighbor’s home sold for a few years ago.
• New construction nearby. In Celina, Prosper, Princeton, Anna, and Melissa, a resale home often competes with builders offering incentives. The price and the pitch have to account for that.
• Presentation. The online photos are the first showing. Dark rooms, clutter, or too few photos mean buyers never schedule the second one.
• Exposure. Price brackets matter. A home listed at $510,000 never appears for the buyer whose search stops at $500,000. A description that doesn’t say what makes the home different gets scrolled past.
• Access. Limited showing windows and short-notice restrictions send buyers to the home down the street that is easier to see.

What Jason Feller does differently with a home that didn’t sell

• A fresh price based on what’s selling now. Jason prices the home against recent sales and the homes it competes with today, including nearby new construction, not against the original list price.
• A full relaunch, not just a relist. New photos, a rewritten description, and a new showing plan are in place before the home goes back on the market, so buyers see a fresh listing instead of the same one again.
• Negotiation that holds the deal together. Jason has handled more than 200 foreclosure and short sale transactions and holds the Master Certified Negotiation Expert (MCNE) designation. When most homes sell below list, the inspection, appraisal, and repair negotiations decide what you actually net.

Already listed with another agent?

If your home is still listed, your listing agreement is with your current brokerage, so the first conversation belongs with your agent. Read your agreement, go over the showing feedback together, and ask what will change. If your listing has expired, or your brokerage has released you, Jason is glad to give you a second opinion.

Frequently asked questions

Why isn’t my house selling in McKinney?

In most cases it comes down to price compared with the competition, how the home looks online, or how easily buyers can find and see it. The pattern of showings tells you which. Few showings usually points to price or photos. Plenty of showings with no offers usually points to price compared with condition.

Should I lower my price or take my house off the market?

It depends on your showings, your feedback, and your timeline. One decisive adjustment based on current sales usually does more than several small cuts, which can make buyers wait for the next one. Taking the home off the market buys time for repairs or new photos, but your mortgage, taxes, insurance, and HOA dues keep running.

Can I cancel my listing agreement in Texas?

Many Texas homes are listed on the Texas REALTORS® Residential Real Estate Listing Agreement, Exclusive Right to Sell, which runs for a set term. Ending it early is up to the listing brokerage, usually through a written release. Read your agreement, including any protection period, and talk with your agent or their managing broker first. This is general information, not legal advice. For legal questions, talk with a Texas real estate attorney.

What happens when a listing expires?

The listing agreement ends on its expiration date, and the home stops showing as active in NTREIS and on the public home search sites. You can relist with the same agent, hire a different one, pause, or rent the home. If anything about the property has changed, update your Seller’s Disclosure Notice before you relist.

How long should a house take to sell in Collin County right now?

Through September 2026, the typical Collin County home took about 47 days to go under contract, according to Zillow. It varies a lot by city and price range. If your home is well past that with few showings, it’s time to reassess.

When is the best time to relist?

Relist once the reason it sat has been fixed, whether that’s price, photos, repairs, or access. Spring is usually the busiest season in North Texas, but it also brings the most new competition. Waiting has a cost, so weigh it against what you’d gain.

About Jason Feller

Jason Feller, a REALTOR® and Broker/Owner of Feller Realty in McKinney, helps Collin County homeowners sell after their home didn’t. He has been in residential real estate since 1998, opened Feller Realty in 2002, and has closed hundreds of transactions, including more than 200 foreclosures and short sales. He holds the CRS, SRS, MCNE, ABR, SRES, SFR, and CDPE designations. He serves McKinney, Frisco, Prosper, Celina, Allen, Plano, Melissa, Anna, Princeton, Fairview, and Parker.

Feller Realty · Texas Broker License #466625-B · 3512 Cockrill Dr, McKinney, TX 75072